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Digital advertising is one of the fastest growing items in recent times. Year after year, has shifted from marketing budgets to advertising in traditional formats such as newspapers, radio and television. According to a joint investigation by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers in the fourth quarter of 2009 reached a record in Internet advertising revenue in the United States: U.S. $ 6,300 million (14% above the previous quarter) . And expectations point to further expansion in the future.
So what is at stake in the battle of Google against Facebook is who gets the biggest slice of this fantastic advertising pie.
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