Fundamental concepts of marketing, what functions have a marketing department, marketing plan, site analysis, customer analysis, segmentation, buying needs and motivations: competition, industry, market, opportunities and threats, analysis of global environment , and internal analysis: searching for weaknesses and strengths, business planning, organization and planning process as a management function, product selection, the product life cycle, the customer base, decisions about product portfolio the price, supply and demand, corporate identity, the importance of brand image, scripts, speeches and phrases to say in a presentation. How to master the art of selling. Manipulation through the power of the word. Art of negotiating and persuading. Keys and scripts for closing sales. Marketing and Marketing. Advertising and public relations. Marketing plan and sales process. Sales management and marketing. How to communicate to an audience. Mental power for sales. Develop new business. CRM software and business applications. Win friends influence people. Emotional and social intelligence. As talks. Marketing Direct, indirect and online. Techniques of persuasion and negotiation. Sample sales letters. Knowing people by their body language. Customer portfolio management. Thought for the consumer and advertising. Positioning and Trademark Office. Learning to speak and write correctly. Motivation to succeed in sales. Leadership and teamwork. Tips, Strategies and Plans, Exercises, Examples. Time optimization. Keys to make more money. As you start your own business. Tutorial for MS Dynamics CRM and MS Project. Accounting and Finance. Financial Mathematics. Economic Cycle. Rules for decision making. Teamwork. Enterprises and businesses. Competitive strategies. Business valuation methods. Management and Leadership. Problem solving and decision making. Economic engineering. Innovation and creativity