The blue ocean-authors of the book “Blue Ocean Strategy” are based on the idea of the ocean as a huge market. The idea of creating new spaces of consumption and in the process of discovering and creating blue oceans is not trying to predict trends in an industry or sector through a purely divinatory exercise. Nor is it to implement new ideas that arise in the minds of managers using the method of trial and error.
The first principle for the creation of such strategy is to establish a structured process to achieve market to push the boundaries as conceived today. The thesis behind this book is the need to put aside destructive competition between the companies if they want to be a winner in the future, broadening the horizons of the market and create value through innovation.
The 4 principles of blue ocean are:
1 Creating new spaces of consumption.
2 Focus on the big picture and not the numbers.
3 Go beyond existing demand.
4 Ensure viability.
After applying the four, our strategy is ready to be implemented. However, giving birth to a blue ocean is not a static process. When a company embarks on this type of strategy, sooner or later imitators can appear on the skyline. Firms therefore have to learn not to rejoice in the current hits.
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