Facebook is certainly one of those strange phenomena that produces exceptional Internet.
Until a couple of years many just knew we were the social networks and now it seems that everyone wants to be on Facebook.
And no wonder as the explosion of popularity that this tool (to call it) has generated is impressive and seems to be the perfect platform to promote your business.
The main reasons why Facebook is an excellent choice to promote your business are:
1. It is a very popular
2. Known to many
3. Preferred for its friendliness and ease of use (even my 8 year old son is on Facebook)
4. Their growth is exponential and has not stopped growing in the last 2 years
5. The boundaries of this network are not yet known
6. Promotion strategies can be free or very low cost
Facebook currently has overcome the barrier of 500 million users and still growing. And it’s good that everyone wants to be there, totally there are their friends and their friends.
However, many people think (wrongly) that to promote your business on Facebook is enough to open a new user or a page with the name of your company and sit back and wait for thousands of users become “fans”. Nothing could be farther from the truth!
Others think that we must begin to bombard all their friends and friends of those with ads placed on your wall for everyone to start buying. Or worse, ads on the walls of their friends. And this is just another version of the ever-hated “spam” that does nothing to dislike the brand rather than giving value.
So an advocacy strategy on Facebook or social networks – to generalize a bit – is about more than just bomb your acquaintances with little creative advertising. The good news is, there are effective and noninvasive ways that allow you to put your brand or business so as to attract potential customers.