The traditional phone is spread over 10 million users each year and its website is consulted by 2 million unique users per month, making it the seventh most visited site in Argentina according to the IAB. Now, this famous business directory launched its new support: Yello, the first Windows Live Agent in the country. From now users can add to your Messenger contact list and consult Yello by the various shops and services in the country.
Yello, yellow as the brand, is the new mascot of the company and will be responsible for interacting with users through the Messenger. Adapted to the digital world, Yello is an emoticon that represents the eye of Yellow Pages searching and always find what the consumer needs. From now on, this new character will share the brand equity with the aim of having an arrival more friendly and closer to the consumer.
“We are at the forefront of technology, so this release allows us to continue positioning ourselves as an information platform to date, reliable and affordable way to quickly and easily, ” said Santiago Nieto Orbe, Director of Marketing of Yellow Pages.
Agustin Nolte, Microsoft Advertising Sales Manager for Latin America, said “Yellow Pages is the first company to opt for a completely innovative online advertising solution in the Argentine market, the Windows Live Agent, Microsoft. Thus, the company will have the opportunity to have direct interaction with its users, with a friendly interface and easy to use.
They just have to download Yello, as a contact any of the Windows Live Messenger and start a dialogue with him. The results are astounding, as the dialogue seems to be doing it with someone ‘real’ the other side of the screen. “